(1) They figured out that all us technogeeks grew up watching Schoolhouse rock. You could put the first half of that along side any of those, and it would fit well, I think.
(2) In that medium, they STILL managed to get across enough technical details of how it works to make it interesting to the same technogeeks!
THAT should win marketing awards. That's arguably the best tech marketing I have ever seen.
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branchandroot
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Date: 2005-04-09 12:33 am (UTC)(1) They figured out that all us technogeeks grew up watching Schoolhouse rock. You could put the first half of that along side any of those, and it would fit well, I think.
(2) In that medium, they STILL managed to get across enough technical details of how it works to make it interesting to the same technogeeks!
THAT should win marketing awards. That's arguably the best tech marketing I have ever seen.